Driving traffic to your sign up landing page or your website is an ongoing process no company can get away with.
There are countless way to do that and long standing companies can focus on the most efficient paid channels (cost per order vs life time value) or on inbound marketing to leverage their member base and their brand.
Brand new companies and Start-ups obviously rely nore on paid media channels but social media should quickly be part of the game.
On Shopify.com, Adam Rogers presents best practices a very practical 101 article. Among these best practices, I suggest you start with the following five :
Want to learn more and find out which tools are best for your business? Read the full article by Adam Rogers on Shopify.com.