What makes readers pay for online news?

December 3, 2020

Loads of studies have been published to determine readers willingness to pay for online news.

Although the answer is not clear, a recent study conducted by Twipe across Europe and the US brings some interesting insights…. rather not surprising though. I share with you the top ones…and invite you to download the report to learn more.

  • 62% of respondents won’t pay for digital news because they believe they can find the same content for free. From a marketing perspective, consumer rationality has always been a big thing… 
  • 42 % of study participants found the content not interesting enough or too expensive to pay for it. Marketing speaking, a unique and appealing selling proposition is also a must-have…

To download the report and discover more insights from