What makes readers pay for online news?

Loads of studies have been published to determine readers willingness to pay for online news.

Although the answer is not clear, a recent study conducted by Twipe across Europe and the US brings some interesting insights…. rather not surprising though. I share with you the top ones…and invite you to download the report to learn more.

• 62% of respondents won’t pay for digital news because they believe they can find the same content for free. From a marketing perspective, consumer rationality has always been a big thing… 
• 42 % of study participants found the content not interesting enough or too expensive to pay for it. Marketing speaking, a unique and appealing selling proposition is also a must-have…

To download the report and discover more insights from TwipeMobile.com.