Custom-made smart recurring marketing solutions for our clients all over Europe and beyond.
Refresh the new member acquisition strategy – Large B2C Media Group The Mission Acquire new leads and increase conversions to soar subscriptions for 3 publications and 1 online service Manage the different audience acquisition channels (Facebook, Adwords, Organic, Programmatic Ads, Emailing) and define the different campaign to provide the best possible outcomes (cost per new member, cost per active user, cost per new lead, member to lead conversion rate, …) Overlook the results and assist the Acquisition team to optimize the KPIs in the long run The Challenges Target more specific audiences to increase the volume of conversions with the same volume of audience Identify new profitable cluster of audiences to boost the volume of new conversions Optimize the Conversion Rate Reduce Cost Per Order to optimize media spent Design proper dashboards to collect relevant data and make knowledge based decisions The Line of Action Creating an engaging, user-centric and user-friendly accessible conversion funnel Selecting new relevant keywords to broaden the reach of the ads without worsening the quality of the audience brought by then Building different custom audiences based on active/passive subscribers, engaged/non engaged audience, hot/cold leads Designing specific campaigns to target different cluster of audiences Revisiting the bidding strategy The Pay Off The Conversion Rate increased by 19% The Audience soared by 135% The Number of subscribers rose by 37% The Cost Per Order was halved
Integrating a new marketing automation platform – Online tutoring service The Mission Be able to onboard new members with custom-designed campaigns Engage a dialog with the members based on their usage of the service Integrate third party systems to reduce the hassle of data management Reduce overall cost of Marketing Automation Campaign Shortlist the 5 Marketing Automation Platform that meet the requirements and set up a POC with the 2 best-in-class The Challenges Identify the different sources of user data Integrate the different systems (Web Platform, ERP Platform, Marketing Automation Platform) and synchronize data collection and data update through the systems API Craft the proper consumer journeys to make every member go up the ladder of the subscription commerce lifecycle. Improve modularity and reusability of newsletters and trigger messages templates The Line of Action Gather the different competencies and build a task force dedicated to the project success. Collaborative analysis to scope the right technologies Organise the user data and map the data workflow to design the proper conceptual data model. Take care of the new development to build the user datamart and synchronize user data Reengineer the message templates to improve modularity and reusability and synchronise them with the Content Management System to ease and accelerate production of campaigns
The Pay Off Cost effective solution to a better integration of user data and a better knowledge of member behaviour Simpler interface and user-friendly dashboard to understand the KPIs of the Marketing Automation Strategy High increase of the retention rate (+ 6 months) Much more active users among the registered users (+45%) Performance of up-sell campaigns doubled (+100%)
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